Print, branding and art direction is where I’ve spent most of my career. Here’s a small taste of the work I’m most proud of!
Branding identity for Conic Roasting, a roastery and soon-to-be coffee shop in Mount Vernon, Washington. The client had a simple logo previously done by a friend and wanted a more polished look as they began to expand their business from friends and family to farmers markets and grocery stores, with the hopes of eventually opening a brick-and-mortar store. They wanted a Pacific Northwest vibe that was rustic and down-to-earth, yet trendy and youthful, without being too high end or pretentious.
el dorado resorts
As a Junior Art Director for Red Square Agency, I got tapped to help with a pitch for new business to Eldorado Resorts, after previous pitch ideas had fallen flat. The idea of "It All Adds Up" was meant to represent the merger of Eldorado and a few smaller casinos. I chose an ampersand as a subtle representation of a combination of things. Family is an important theme for Eldorado, so the campaign focused around inclusion of both new guests and new employees to the Eldorado way. I led a team of a Senior Art Director, Junior Art Director and Copywriter to bring my idea full circle. This pitch won the account and got me promoted to Senior Art Director.
Various designs completed as the contract art director for Fort Worden, a revitalized and re-purposed old army base in Port Townsend, WA. The overall look for the Fort is a clean, modern vintage, with just enough rustic charm to pay homage to its history, but fresh enough to draw in explorers of any type. I was tasking at designing anything from logos, print ads, posters and packaging, to social media and eblast designs.
crisis center of tampa bay
The Crisis Center of Tampa Bay contacted me to design a logo and collateral for their Get Loud! events. Get Loud! is a program that was started to help bring awareness to domestic abuse using high school sporting events. Each high school participating would receive a box containing a booklet and posters to get them started. My goal for this design was to create something respectful, but engaging. I used colors that are attention-grabbing but not tacky, and elements that are modern and youthful, in order to tap into the demographic of high school students who are the main participants in these events. Get Loud! is placed in a box to help separate it from the number 9, which represents the amount of seconds between domestic assaults. I also added three small lines in a shape commonly recognized as symbolizing a loud noise.
cornbread & co.
My personal brand! I love complementary colors and cute illustrative details. It was fun doing a project just for myself.
logos / personal work
A collection of a few logos I’ve done for past clients.