Cornbread & Co.
branding & design
CBPORT_RealtyV_5.png

RealtyV

Branding, TV App

RealtyV is a concept for a real-estate-focused channel app offering access to popular real estate shows, as well as a place to search for and view current residences for sale. For this identity, I wanted to embrace the youthfulness of modern non-cable-reliant TV viewing while also offering familiarity for those not as well-acquainted with app-based TV. My inspiration came from BravoTV and MTV, as well as HGTV. I also created a mockup of the channel based on specifications provided by a company we partnered with to build out the channel.

 Sketching for the logo. I was going for something clean, modern, youthful and easily recognizable.

Sketching for the logo. I was going for something clean, modern, youthful and easily recognizable.

 More sketches. I was starting to lean heavily towards a monogram, thinking about how the logo might look in the corner of a screen.

More sketches. I was starting to lean heavily towards a monogram, thinking about how the logo might look in the corner of a screen.

 Final logo. I love how it feels like a stamp. Clean, youthful, easy to read. This presentation of the logo would end up being the loading screen.

Final logo. I love how it feels like a stamp. Clean, youthful, easy to read. This presentation of the logo would end up being the loading screen.

 More iterations of the logo. Bright, contrasting colors.

More iterations of the logo. Bright, contrasting colors.

 This was a huge project, and here is just a drop in the bucket in terms of screens I built out. I worked with the developer based on their specs to make this mockup as close to deliverable as possible.

This was a huge project, and here is just a drop in the bucket in terms of screens I built out. I worked with the developer based on their specs to make this mockup as close to deliverable as possible.