Cornbread & Co.
branding & design

TEAGUE

Art Direction, Illustration

Everyone in advertising knows the various brand archetypes: The Innocent, Everyman, Hero, Rebel, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage. For this project for a branding workshop with a Korean-speaking client, I illustrated each icon and worked with a translator to make sure the Korean was accurate and easy to understand. Each card is single-sided, so both parties can understand each card at the same time, and feature TEAGUE’s signature magenta color in various tints.

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