Cornbread & Co.
branding & design
CBPORT_Waggin_3.png

Waggin' Tales

App Design, Branding

Logo, app and landing page concept for Waggin’ Tales, a company started to help reunite owners with their lost dogs and cats through a mobile app and desktop site (still in progress). The app’s main focus was dogs, (they tend to go missing more often according to the client’s research) and I wanted the logo and identity to convey a sort of whimsical, calm professionalism.

 Sketch process for the app. Figuring out the main pages needed by the client and all possible outcomes. The app centered around the search function, so determining the best way to have users input search parameters was the most challenging part due mostly in part to the dynamic nature of the thing (lost dogs) you’re searching for.

Sketch process for the app. Figuring out the main pages needed by the client and all possible outcomes. The app centered around the search function, so determining the best way to have users input search parameters was the most challenging part due mostly in part to the dynamic nature of the thing (lost dogs) you’re searching for.

 App prototype design. After initial sketching, I like to dive right into Sketch or XD and get some layouts down before I start making my sketches look too polished. For the home screen, I wanted users to be able to dive right into looking for or posting about a lost dog with no account creation required until it’s time to send a message.

App prototype design. After initial sketching, I like to dive right into Sketch or XD and get some layouts down before I start making my sketches look too polished. For the home screen, I wanted users to be able to dive right into looking for or posting about a lost dog with no account creation required until it’s time to send a message.

 Website landing page concept.

Website landing page concept.

 Logo sketching process. I wanted something clean, but not too corporate or serious. More hopeful, friendly, and helpful, something that shows the user that Waggin Tales is here to help.

Logo sketching process. I wanted something clean, but not too corporate or serious. More hopeful, friendly, and helpful, something that shows the user that Waggin Tales is here to help.

 Finished logo. I wanted a complementary color combo that was both soothing and happy. Blue and orange felt too obvious, so I went with a soothing purple and a bright, happy orange.

Finished logo. I wanted a complementary color combo that was both soothing and happy. Blue and orange felt too obvious, so I went with a soothing purple and a bright, happy orange.